Over the past few years, Indian travel companies have quietly expanded beyond borders, not just exporting services, but building global infrastructure. RateGain powers pricing intelligence for the world’s top hotel chains. TBO Tek offers access to over a million travel products across 100+ countries. PRISM is reshaping hospitality distribution. But while most have grown globally by acquiring other companies, TravClan is charting a different path: building from the ground up.
In this conversation, TravClan’s leadership shares why Europe is the next frontier, what makes the continent's B2B travel ecosystem uniquely ripe for disruption, and how their platform VOLT is designed to solve for fragmentation, not just scale.
1) Why is Europe the next market for TravClan, and which regions are you prioritizing first?
Europe is a natural next step for TravClan because it remains one of the most aspirational long-haul destinations for travelers from India and Asia, and at the same time, one of the most operationally fragmented B2B travel markets.
Large parts of Europe still operate offline or semi-digital supply chains, especially at the local and regional level. In contrast, B2B travel platforms in Asia have leapfrogged technologically, creating a clear gap between demand-side sophistication and supply-side readiness.
We’re initially prioritizing high-demand corridors and structurally complex regions including the UK, Central and Western Europe, and parts of Central and Eastern Europe Markets like France, Switzerland, Austria, Italy and Hungary are particularly important because they see strong multi-country itineraries and consistent outbound demand from Asia.
Our focus is not blanket expansion, but depth in regions where fragmentation creates the most opportunity for infrastructure-led solutions.
2) What key lessons from scaling in India are shaping your European playbook, and how does your European strategy differ?
One of our biggest learnings from India and Asia is that travel at scale is rarely about single products, it’s about connected trips.
In Asia, we’ve spent years enabling complex, multi-city and multi-country itineraries across flights, hotels, and ground services. That experience translates well to Europe, where travelers frequently move across borders and plans involve multiple vendors and touchpoints.
Where Europe differs is the nature of that complexity. Travel planning often includes trains, inter-country transfers, longer stays, and tighter dependencies between bookings. As a result, predictability and on-ground reliability become even more critical not just for travelers, but for businesses serving them.
In India, we built bottom-up, starting with smaller agencies. In Europe, we’re starting with larger B2B travel businesses and platforms, and our focus is on bringing that together through technology and the right operational partnerships.
3) What B2B travel challenges in Europe is VOLT designed to solve, and what makes TravClan uniquely positioned?
One of the biggest challenges in Europe is fragmentation at the supply level. Thousands of local hotels, chains, villas, and homestays with limited digital distribution and inconsistent data structures. VOLT is designed to solve this by focusing on cleaner hotel mapping, standardized content, and deeply integrated APIs that make inventory easier to consume for global platforms.
A key part of our strategy is also improving supplier economics. Many local European suppliers struggle with profitability due to inefficient distribution.TravClan’s strength lies in operating at this intersection: combining on-ground supplier relationships with technology infrastructure that global platforms expect.
We have solved similar challenges before in markets like Southeast Asia and the Middle East. Hence, we plan to extend these capabilities to European suppliers and to global platforms sourcing European inventory through VOLT.
4) What KPIs or adoption metrics are you targeting in Europe over the next 6–7 months?
Our immediate focus is on foundational metrics, not just volume.
From an operational standpoint, we’re setting up local contracting capabilities, including establishing our base in Portugal to support partner onboarding and compliance. We’re also working toward local accreditations and partnerships with tourism boards to strengthen credibility and visibility.
On the business side, early KPIs include:
Number of contracted and activated supplier partnerships
Quality and depth of inventory available through VOLT
Active integrations with B2B platforms and agencies for Volt APIs
For us, success in the first phase is about building the right base, volume follows once infrastructure and trust are in place.
5) What kind of local partnerships are you building in Europe?
Our partnership strategy in Europe is intentionally ecosystem-driven
On the technology side, we’re integrating connectivity platforms and switches like TravelgateX and Gimmonix, along with other locally relevant players. This lets us plug into both supply and demand faster, instead of building every connection from scratch.
On the supply side, the work is more hands-on. We’re onboarding local hotels, activities, tour operators, and DMCs, many of them operationally strong, but still offline or poorly structured digitally. A big part of our effort goes into cleaning, mapping, and making this inventory usable at scale.
On the demand side, we’re working with B2B travel agencies and platforms that already specialize in outbound and multi-country European travel.
Together, these partnerships help us bring fragmented local supply online faster, without losing the nuances of how each market works.
TravClan’s approach to global expansion looks different from its peers. Instead of buying its way into new geographies, it’s choosing to solve foundational problems like fragmentation, disconnected supply chains, and outdated infrastructure, by building locally. In Europe, where B2B travel remains surprisingly offline in parts, that means investing in long-term fixes over quick wins. It’s a strategy aimed at structural advantage, not just market entry.
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